B-Corps Influence on Thought Leadership
B-Corps: Redefining Success
When it comes to being able to make a difference, one of the big names that people should be aware of is B-Corps. B-Corps are for-profit companies that have been thoroughly looked into and certified to meet rigorous standards associated with environmental, social and accountability performances through the non-profit B-Lab.
B-Corps hold the framework that companies who want to benefit their society would use in order to do so. In addition to this, their shareholders are also able to benefit, providing a better business ethic all around.
Currently, more than 1,600 companies are certified B Corps. With a mix of 120 different industries, they’ve worked together to redefine success in business and create a better community goal as a whole.
Success: The Whole Point Behind B-Corps
The main goal of B-Corps is to help define what a successful business really is. Through the use of their standards, businesses that wish to do good throughout the world can become certified in doing so. The essential goal is to not only provide the best, but to also be the best for the world and encourage other businesses to do the same. This business ethic can help society enjoy more from the businesses that they work with, as well as follow suit in their own endeavors. It is a way to link businesses to society in a healthy, efficient and organic way.
Becoming B-Corps Certified
There are three total steps that come with the certification for B-Corps. First, you must go through and see what type of performance your company has in terms of benefiting your community and the environment. Out of a total 200 points, you must be able to hit 80 points as a bare minimum to pass this first step. The next step is to go through the legal steps to meet with the B-Corps Seal. You need to have background checks done on the people working for the company, and you need to make sure that you are utilizing your money the right way to qualify for this type of certification.
Finally, you need to then officially follow the terms, conditions, and B-Corps Declaration of Independence that come with being part of B-Corps. It is an important process, and it is done with the help of the people working at B-Corps to help you get into the right range for certification. 10% of the companies that have the B-Corps Seal are selected annually to get a deeper evaluation to ensure that every aspect of the business is fully transparent, so keep in mind, once you qualify, you will be added to this group.
Some B-Corps You May Have Heard Of
Remember, B-Corps improve the quality of life within communities, while providing higher quality jobs for their employees and staying true to social and environmental values, but they are also successful businesses working in many different sectors. These are some of the companies that have already joined the B-Corps movement:
- Ben & Jerry’s
- Conscious Brands
- Essential Living Foods
- Kleen Kanteen
- Maxwell Health
- And so many, many more…
The Perks of Having the B-Corps Seal
For all of you who believe for a business to be truly successful it must provide value not only for those who hold shares in their company, but also for the environment and the people within their community, then be sure that B-Corp certification provides the perfect toolkit to help achieve these goals.
Whether you want to lead your industry to bigger and better things, or you want to change the way that you approach new investors; B-Corps can help you make a difference. When you have the B-Corps Seal, you can approach customers and clients with a different perspective, because they will be able to see what you have to offer, and know that you have gone through and gotten certified as being a helpful and transparent part of your community. This can help bring new customers to your business, change the ways in which business in your industry is conducted, and help push legislation through that could keep people and the environment safer.
If you have been wondering how to make a bigger impact on the world, consider doing business with companies that hold the B-Corps Seal or certifying your own business as a B-Corp.